Trends in Marketing Capabilities

Contemporary companies focus on marketing because of its importance and commercial advantages. Nevertheless, this also means they should face significant challenges other organizations in field. Firms require organizational structural factors to identify customer needs, consumer engagement, market sensing. This is achieved through product exploration exploitation, which increases the stock supply SMEs for new existing customers along with their profits. The adoption electronic commerce has become essential SMEs, especially IT sector, it enables them analyze several metrics, improve service, reduce operating costs. In addition, can be more efficient distribution communication. Thus, service promotes loyalty improves confidence. New development profits creates opportunities fulfill needs. E-commerce opens markets, supports summary, these three capabilities are useful gain competitive advantages long term develop a differentiating factor against direct competition.